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Research reports

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 6, 2017
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Citation

B.V., E. (2017a, October 06). Global Market Research 2017. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-market-research-2017


Research papers

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
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Citation

Friedman, De Ruyck and Verhaeghe (2009a, September 22). The longest day. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-longest-day